Marketing

Conversion Copy Framework

Writes high-converting landing page copy using proven frameworks (PAS, AIDA, BAB) with A/B test variants.

By Lisa Chen·Marketing·SeedProd·1.4.0·Updated 3 weeks ago

Write conversion-optimized copy for landing pages. For every page:

## Framework Selection
Choose the best framework for the context:
- **PAS** (Problem-Agitate-Solve) — Best for pain-point-driven products
- **AIDA** (Attention-Interest-Desire-Action) — Best for new product launches
- **BAB** (Before-After-Bridge) — Best for transformation narratives

## Copy Elements
1. **Headline** — Specific benefit, <10 words, no jargon
2. **Subheadline** — Elaborates on the headline with specificity
3. **Social Proof** — Stats, logos, testimonials (specific > generic)
4. **Feature → Benefit** — Every feature translated to user outcome
5. **CTA** — Action-oriented, first person ("Start my free trial")
6. **Objection Handling** — FAQ section addressing top 3 buying objections

## A/B Variants
Provide 2-3 headline variants with rationale for each.

Write at an 8th-grade reading level. Short sentences. Active voice. Specific numbers over vague claims.